Historic & Vintage Photography
Guaranteed Authenticity of Every Item
Industry's Lowest Buyer's Premium

Lot # 343: 1990 Michael Jordan, "Newest Symbol of Wheaties Cereal" Advertising Photo

Category: Basketball

Starting Bid: $25.00

Bids: 16 (Bid History)

Time Left: Auction closed
Lot / Auction Closed




This lot is closed. Bidding is not allowed.

Item was in Auction "April Collectors Auction 2021",
which ran from 4/8/2021 8:00 PM to
4/24/2021 8:00 PM



In 1990, despite not winning an NBA title yet, the man that Wheaties chose to be their newest face was Michael Jordan of the Chicago Bulls. Soon, his face would be everywhere, but when this photo came out, it was introducing the star to the breakfast cereal world with a bold advertising campaign. The offered image is a vintage promotional photo showing what the new boxes of the cereal would look like and it still will grade a "Type 1" from PSA as a result since this is a photo of an advertising display and not a "photo of a photo."

Size: 8x10
Designation: Vintage 1
Condition: 5/5
Quality: 4.5/5
Overall Grade: 9.5/10

Views: 361